Burgess Pet Care is investing a six figure sum in its first ever television advertising campaign to promote Supadog and Excel.

Running in tranches across targeted satellite and terrestrial channels up until August 2010, the adverts aim to drive trial and purchase of the products by offering samples through SMS or www.supatasty.co.uk and www.fibrevores.co.uk websites.

Justin Heaton, Head of Marketing, Burgess Pet Care, said: "Burgess Supadog and Excel have seen huge growth this year despite the economic climate for consumers. Pet owners still want to feed their animals quality food but without the expensive price tag. Aligned with our 'Forever Promise', Burgess is committed to making great food that's good for pet's health, is deliciously tasty but at an affordable price. The TV adverts have been a fantastic way to deliver this message and we are extremely pleased with the results they are generating."

The advertising activity is supported by PR, in store POS and a £5,000 golden ticket prize promotion during July and August.

For further information on Supadog and The Excel Feeding Plan visit www.burgesspetcare.co.uk

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