Bayer Animal Health reports that sales of Drontal have achieved double digit growth following the company's recent advertising campaign. 

The company says its marketing push has been so successful that 83% of cat and dog owners now name Drontal ahead of any other wormer.

Apparently, vet practice waiting room posters are most commonly the way pet owners learn about Drontal, while approximately half of those regularly tuning in to the popular TV series The Dog Whisperer and GMTV were aware of Drontal's sponsorship of the programmes.

Dan White, Drontal's product manager said: "Bayer has invested heavily in advertising Drontal direct to pet owners effectively driving them into veterinary practice and producing accompanying practice support materials such as waiting room posters and wormer reminder cards which have really paid off. Three-quarters of pet owners surveyed stated they last purchased their wormer from their veterinary practice," comments.

"We will continue to support veterinary practices through advertising and sponsorship initiatives to help raise awareness of the importance of regularly worming pets with Drontal and boost sales further."

For further information or to order more Drontal practice support materials, please contact your local Bayer territory manager.

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