Virbac has announced the launch of the Compulsory Chipping Support Pack, designed to help veterinary practices raise awareness of the importance of microchipping and the new legislation coming to England, Scotland and Wales in April.

The pack contains a range of promotional and educational items including: 

• A customisable poster to include practice logos and a promotional offering.
• A large BackHome display for the window, the doors - wherever it can best promote microchipping to the public.  
• Further material to help customise displays.
• Colour-coordinated bunting and balloons for creativity in decorating the practice.
• A range of 'wobblers' for shelves or reception desks to remind clients to chat to your reception and book their microchipping appointment.

Sarah Walker MRCVS, BackHome Product Manager, said: "Compulsory microchipping comes in this April and awareness needs to be raised among the general public – numerous reports in the media still show a significant proportion of dogs are not yet microchipped.  The new BackHome Mini Chip has a 34% smaller needle than our standard needles and is ‘one size fits all animals’, making it easier than stocking different chips for different size pets.

"The resources in our Compulsory Microchipping Support Pack are great for practices to use. We want to help practices and the teams working within them to engage with the public in their vicinity and help to drive practice footfall."

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