Bayer Animal Health has launched its annual tick awareness campaign, this year titled 'No Bite is Right', with results of a survey which found that 44% of pet owners don't use regular preventative tick treatment. 

The OnePoll survey of 4000 pet owners, which was conducted on behalf of the company in January, also found that 60% of pet owners are worried about ticks spreading disease to their pet, and 28% have found one. 

As part of the 'No Bite is Right' campaign, owners are being encouraged to speak to their veterinary surgeon about using preventative tick products to help reduce the risk of their pet becoming infected by tick-borne diseases. 

Jenny Helm, University of Glasgow Veterinary Clinician, said: "In recent years I have noticed and been made aware from owners and other vets, of a steady rise in tick numbers across the country. With this there is an increased risk of potentially fatal tick-borne diseases being transmitted to pets. However, if a tick can be killed before it bites, this avoids the risk and provides vital protection to the pet."

Richard Wall, Professor of Zoology at Bristol University, said: "Research has shown that in recent years, tick abundance has increased and the period of seasonal activity has extended in many areas. Climate change, particularly warmer, wet winters have had direct effects on tick feeding as well as impacting indirectly on vegetation cover and creating a more suitable habitat. The increase in deer numbers, habitat modification by conservation and changes in farming practices have also all contributed to the growth in numbers."

Stella Huyshe-Shires, from charity Lyme Disease Action, says: "Lyme Borreliosis is a rapidly emerging disease in the UK and a number of experienced healthcare professionals believe the increase in reported cases reflects a genuine rise over the last 20 years, and not just increased awareness leading to more diagnosis. There appears to have been an increase in ticks and, in turn, an increase in the prevalence of Lyme borreliosis in ticks."

'No Bite Is Right' is part of Bayer Animal Health’s wider 'It’s a Jungle Out There' parasite protection initiative. A series of campaign roadshows for pet owners will be taking place this year at the Ayr, Devon and New Forest County Shows. You can find out more about how your practice can get involved with the campaign by following the conversation on www.facebook.com/jungleforpets and downloading campaign materials at www.vetcentre.bayer.co.uk.

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