Take a Closer LookMSD Animal Health has announced the launch of Take a Closer Look, a campaign to encourage dog owners to have their pet checked for dry eye (keratoconjunctivitis sicca) this summer.

According to the company, around 1 in every 22 dogs suffer from dry eye which in most cases is caused by destruction of the glands that produce tears needed to lubricate the surface of the eye. In many cases, owners can't see any sign of the early stages of the disease. So, as part of the campaign, owners are being encouraged to complete an online risk assessment and download a voucher for a free diagnostic Schirmer tear test to take to their local vet practice.

Practices can register to take part in the campaign at www.ukvetsonline.co.uk from the 1st June. MSD says that those that do will benefit from the additional footfall as well as the opportunity to make an early diagnosis. Registration also gives practices access to a free online CPD update on dry eye, free Schirmer tear tests and a variety of support materials. Participating practices will also be listed in the 'vet finder' area of the mypetonline website and will be given extra help in the form of client emails, texts and postcards to raise awareness in their local area.

The company is also preparing Informational videos to explain the condition, which practices will be able to embed in their websites and share on social media. There is also a quiz and prizes to win for pet owners visiting the dry eye pages on mypetonline. The summer campaign will open up to dog owners on 1st July and run right through to 31st August.

Zorica Agbabas, Optimmune Marketing Manager said: "There can be few things more likely to bond a pet owner to a practice than the ability to save their pet's sight. We know the vets and nurses are passionate about the health and welfare of the pets under their care and there is nothing more demoralising than the patient being presented after the condition has already progressed. The Take a Closer Look campaign seeks to drive pet owners into practices at an early stage to help vets and nurses do what they do best – make pets' lives better."

Practices are encouraged to register early from 1st June to make sure they have all the materials in place to take full advantage of this important campaign. Register at www.ukvetsonline.co.uk 

PS: Whilst you're here, take a moment to see our latest job opportunities for vets.