Elanco Animal Health, maker of Comfortis, Trifexis and Atopica, has launched ScratchTracker, a smartphone app designed to help dog owners with a simple way to monitor pruritus in their pet and share the results with their vet.

Elanco says ScratchTracker uses a scoring scale that has been developed by veterinary dermatologists and is proven to be an accurate and consistent way for pet owners to assess pruritus in dogs.

It's hoped the app will help veterinary surgeons track how a dog is responding to treatment and identify reasons for an increase in the dog's level of itchiness.

After downloading ScratchTracker from the Apple App Store or Google Play, pet owners are asked to rate how itchy their pet is by agreeing to a statement such as 'Extremely severe itching/almost continuous: itching doesn't stop whatever is happening, even in the consulting room' or 'Moderate itching/regular episodes: itching might occur at night, but not when eating, playing or exercising'. The reading will then be submitted and ScratchTracker will convert it to a numerical score tracking history which can be emailed from the app to the veterinary surgeon.

Alice Laurens, DVM MRCVS, product manager at Elanco Animal Health, said: "The ScratchTracker App is a useful tool to track pruritus in dogs for either a short period of time or for dogs suffering from a lifelong condition such as atopic dermatitis as part of a long term management programme."

For further information, contact your Elanco Animal Health key account manager or email: elancoCAH.uk@elanco.com

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