Veterinary surgeon Marc Abraham and social media expert Andrew Seel have launched a new website for pet owners: ThePet.net  

The site uses the power of social networks on the internet - in a similar way to Facebook and Tripadvisor - to allow pet owners to join together, share and rate their own pet-related experiences, and ultimately help each other find the ‘best their pet can get'. The service, completely free, aims to be the most trusted and up-to-date source of pet information available anywhere. 

Pet owners can find reviews of pet friendly services, such as hotels, groomers, kennels and vets, written by other pet owners. They will also be able to connect online with friends and their pets. 

Pet friendly businesses can list their service on the website for free and interact directly with their customers.

Marc said: "After working in the pet industry as a vet for 13 years, I believe it's time for a much-needed shake-up. Increasing corporate attitudes, widespread complacency and a lack of the personal touch are turning pets into luxury items when they were once just a normal part of everyone's family."

PS: Whilst you're here, take a moment to see our latest job opportunities for vets.