The RCVS has published new guidance for veterinary surgeons and veterinary nurses on the use of social media and online forums, such as those on VetSurgeon.org and VetNurse.co.uk.

The guidance sets out the professional standards expected of veterinary professionals, as well as providing advice on good practice, how to protect privacy, maintaining client confidentiality and dealing with adverse comments from clients.

The guidance has been developed by the Standards Committee, partly in response to demands from the profession and partly in light of recent decisions by the courts and other regulatory bodies which demonstrate that professionals can be at risk of legal or disciplinary action where their online conduct is unprofessional or inappropriate.

Laura McClintock, RCVS Advisory Solicitor said: "Whilst social media is likely to form part of everyday life for veterinary professionals, who are just as free as anyone else to take advantage of the personal and professional benefits that it can offer, its use is not without risk, so vets and vet nurses should be mindful of the consequences that can arise from its misuse."

The new guidance explains that vets and vet nurses are expected to behave professionally online, whether publishing material as themselves or anonymously. The College highlights the fact that demonstrably inappropriate behaviour on social media may place registration at risk, as the professional standards expected online are no different to those in the 'real world'.

Laura added: "Understanding and applying our new guidance should help vets and nurses to meet their professional responsibilities and reduce the risks of receiving complaints from clients or others, as well as potential civil actions for defamation."

The new guidance can be found on the RCVS website at: www.rcvs.org.uk/socialmedia

Ed's comment: The new guidance seems like common sense to me. A couple of things stand out as useful reminders, though. The first is to anonymise details of the cases you discuss on vetsurgeon.org, or get your clients' prior permission to discuss their animal in a professional forum. The other is the fact that being disparaging about a colleague online is as much of a breach of the Code of Professional Conduct as if you do it offline. So don't!

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