MSD Animal Health has launched the Big Flea Guarantee, a new marketing initiative to support its flea and tick treatment for dogs, Bravecto.
The launch began with a live webcast from the University of Bristol offering advice for pet owners on managing fleas and ticks, supported by a page in The Times and coverage on BBC news, encouraging owners to seek advice from their veterinary practice.
The Big Flea Guarantee offers owners a free flea check for dogs, a flea free guarantee and a flea free year.
The free flea check is an initial consultation with a nurse at the practice to check the dog for fleas and ticks and discuss parasite control with the owners. Dog owners can download a voucher for this service by visiting www.mypetonline.co.uk where they will be able identify veterinary practices which are taking part in the scheme.
Following initial prescription, the flea free guarantee offers a free replacement product if additional treatment to manage the flea problem is needed within three months from the initial Bravecto treatment.
If the client buys three doses of Bravecto, the fourth dose will be provided free of charge, thereby ensuring a flea free year. You can claim back the free dose (and register your intention to take part in the initiative) at www.ukvetsonline.co.uk.
Chris Wright, Bravecto Marketing Lead for MSD Animal Health said: "The BFG has been designed to support and grow ectoparasiticide business in veterinary practices, many of which have lost a significant amount of custom to over-the-counter treatments throughout the years. So confident are we in the flea-killing efficacy of Bravecto that we are providing vets the opportunity to offer dog owners a money-back, satisfaction guarantee."
MSD says it is also promoting participating practices through its community website for pet owners, MyPetonline (www.mypetonline.co.uk), which was the lead sponsor of the the London Pet Show earlier this year.
For further information, contact your MSD Animal Health Territory Manager or telephone 01908 685 685.
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