Royal Canin is running summer marketing campaign focusing on felines, to help small animal practices further develop their relationships with cat-owning customers.

The 'Summer of the Cat' campaign runs till the end of August and aims to help practices boost sales with an offer of £10.99 on 1.5kg bags from the VCN Neutered range, as well as money off next purchases if bought at the same practice, to encourage return custom. The campaign is being supported with a free display package (consisting of products, posters, a temporary cardboard stand and other point of sale items) to provide maximum impact in the waiting room.

In addition, Royal Canin is rewarding clients already using its diets. The first 100 pet owners at every practice that buy any bag of Royal Canin cat food during July and August will be able to feed a homeless cat in a rescue centre on Royal Canin food for a day, and to vote for their 'rescue cat of the year' (the rescue centre of the winning cat will get food to feed up to 50 cats for a month).

Veterinary Marketing Manager, Marianne Lomberg, said: "The RSPCA has reported an 8% increase in cats entering their rescue centres from 2010 to 2012 and the trend continues. We want to help by supporting local rescue centres across the UK and Ireland. With every purchase of Royal Canin cat food during our Summer of the Cat campaign, practice customers can donate a day's worth of Royal Canin cat food to a local rescue centre."

Another part of the campaign this year is promoting responsible and respectful cat ownership. Royal Canin is doing this by giving participating practices 20 flyers for their clients to use to register at www.catwyse.co.uk - a new online cat owner education programme covering topics such as choosing a cat, grooming and managing your cat's weight.

Finally, Royal Canin is rewarding practices for the best Summer of the Cat display. Send your Veterinary Business Manager a photo of your waiting room display and you'll get a £10 high street voucher and be entered into the best display competition to win an additional £100 in high street vouchers.

Marianne added: "We know that the best way to get cats and their owners to love our diets is to try them, because their quality, benefits for the cat's health and great taste speak for themselves. Therefore, this year's campaign aims to encourage cat owners to trial our products whilst also rewarding the loyalty of our existing customers and their practices by supporting rescue centres local to them."

For more information, contact your Veterinary Business Manager.

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