Purina is inviting practices to participate in its inaugural UK Feline Dental Health Month, which starts on 1st July 2014.

As part of the initiative, participating practices are being asked to give their cat-owning clients free dental health checks throughout July to help improve the health of feline patients, build client loyalty and boost revenue.

Purina says Feline Dental Health Month has been created to help practices educate cat-owning clients about the importance of dental health. As many cat owners are unable or unwilling to check their cat's mouth and teeth due to the discreet nature of their pet, they rely on their vet to highlight potential problems. Feline dental disease is estimated to affect around three quarters of cats over the age of three, making it the most prevalent health condition seen amongst pet cats. Often painful and with the capability to cause systemic problems, dental problems in cats can represent a serious welfare problem if left untreated.

To help practices promote Feline Dental Health Month to their clients, Purina has prepared a support pack which includes waiting room promotional materials and client care leaflets with money off coupons. Practices will also be given a step-by-step publicity plan so they can promote the month in their local media and via their existing communications channels.

Purina says that signing up to the Feline Dental Health Month will mean that practices benefit from more contact with a client group that is potentially less engaged with their pet's health and also attract new clients via the promotional activity. This will provide an increase in opportunities to discuss other common health concerns with their clients and offer the potential to boost sales of products and services.

Chris Nickson, Senior Brand Manager, Purina Vet Channel said: "Feline Dental Health Month promotes the idea that prevention is better than cure. To avoid more serious procedures that can put stress on the owner and cat, Purina advocates ongoing management of dental hygiene. Our veterinary support packs provide everything a practice will need to have a very successful Feline Health Month."

Purina has also developed Pro Plan Cat Dental Plus, a diet designed to maintain healthy teeth and gums in cats. As part of Feline Dental Health Month, Purina is offering owners £5 off their first bag.*

To sign up for Feline Dental Health Month, speak to your Purina representative or call the Pro Plan Vet helpline on 0800 032 6418.

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