The National Office of Animal Health (NOAH) has announced the results of a survey of 2000 pet owners which found that 77% believe their pet's health is as or more important than their own, with 16% even claiming to visit the vet more often than their doctor.
The survey marks the launch of NOAH's newly revamped website: www.pethealthinfo.org.uk and the second year of its 'I Heart My Pet' campaign. The campaign is designed to encourage owners to seek expert preventative healthcare advice for their animals and was created in response to NOAH figures which show that despite our love for our pets, many owners neglect to take preventative healthcare measures such as vaccination and worming.
The survey also showed that vets remain the most trusted source of advice about pet healthcare (86%), despite the rise of the Internet. Other pet and animal experts came second at 53%, followed by independent pet healthcare websites in third (47%).
The survey usefully identified the three priorities pet owners have when choosing a veterinary practice:
NOAH Chief Executive, Philip Sketchley said: "Once again we're encouraged by how seriously British pet owners take the healthcare needs of their animals and the love they clearly have for their pets. As we move into the second year of our 'I Heart My Pet' campaign, we're calling on all pet owners in the UK to share this love by getting involved with the campaign and visiting our revamped www.pethealthinfo.org.uk site for independent, expert advice to keep their pets happy and healthy all year round. We're encouraging veterinary and pet professionals to get involved and join the conversation on the site as well as through our social media communities on Twitter (@IHeartMyPet) and Facebook (IHeartMyPetUK).
"The website continues to include a wealth of completely unbranded information on animal healthcare as well as exciting resources for owners, but is now in a fresh new format - much more interactive and designed for use with mobile devices. We still encourage vet practices and pet businesses to link to the site, and to recommend it to support their own advice and information", he added. "In addition, we can offer veterinary and pet professionals materials such as campaign window stickers to help engage their audiences."
PS: Whilst you're here, take a moment to see our latest job opportunities for vets.