Burgess Excel and the PDSA are urging veterinary surgeons and nurses to get their clients to sign up to the free PDSA Rabbit Wellbeing Challenge by the closing date of Friday 22 November.Burgess Excel and the PDSA are urging veterinary surgeons and nurses to get their clients to sign up to the free PDSA Rabbit Wellbeing Challenge by the closing date of Friday 22 November.

According to the organisers, the PDSA Rabbit Wellbeing Challenge is designed to help all rabbit owners understand and meet their pets' five welfare needs - the five things that all pet rabbits' need to be healthy and happy. Since the campaign was launched in June, more than 1,000 rabbit owners have signed up to take the challenge, and veterinary practices are now being urged to ensure their clients take advantage of this free resource by visiting www.rabbitneeds.org.uk to register.

The Challenge website allows owners to take a monthly quiz to find out how well they are currently meeting their rabbits' needs, with advice on how to further improve their health and wellbeing. At the end of the challenge, owners will be presented with a Rabbit Wellbeing Challenge certificate and receive monthly vouchers together with money-off coupons for the Excel Feeding Plan. They will also be entered into a prize draw to win a 16gb iPad.

The Challenge is being featured on stickers on every pack of Burgess Excel Rabbit Nuggets. One million packs will have been sold by the final date for sign ups on the 22 November.

Burgess Pet Care Veterinary Surgeon, Suzanne Moyes, said: "With help from the veterinary community we really can make a difference by raising awareness about important rabbit welfare issues and in turn change rabbit owner behaviour. Working together, we are can improve the health and wellbeing of the UK's third most popular pet by educating pet owners, especially in relation to diet and regular veterinary check-ups."

Sean Wensley, Senior Veterinary Surgeon at PDSA, added: "Sadly, the welfare needs of pet rabbits  are often not met. Common problems include a poor diet, living alone in a small hutch with no exercise run, and a lack of preventive healthcare. The PDSA Rabbit Wellbeing Challenge is a great tool for owners to assess how well they are currently meeting their rabbit's five welfare needs and to get advice on making practical, positive improvements. Most owners want their pets to be healthy and happy, and we hope this Challenge will help tackle some of the preventable health and welfare problems commonly seen in pet rabbits."

For further information on The PDSA Rabbit Wellbeing Challenge visit www.rabbitneeds.org.uk or for further details on the Burgess Excel Feeding Plan visit www.excelfedingplan.co.uk  

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