According to reports in the Daily Telegraph and the Daily Mail yesterday, there's a new craze on the Internet called dog shaming, where owners post a photograph of a guilty-looking pet online, together with a witty caption.

A quick Google search reveals a number of websites dedicated to the practice, including: www.dogshaming.com, www.dog-shame.com, petshaming.net and shameyourpet.com.

However, according to research carried out by Bayer to promote Drontal, 40% of owners mistake the behavioural signs displayed in some of the photographs for guilt or shame, when in reality the dog is showing signs of fear.

Predictably, a number of organisations have condemned dog shaming. Caroline Kisko, Secretary of the Kennel Club said: "The idea of shaming a dog is daft. Dogs don't like having the mickey taken out of them and can undoubtedly plug into that. So why would you do that to your pet? You wouldn't mock your family or your friends like this, so why your dog?."

Veterinary surgeon and TV presenter Paul Manktelow had a more balanced take on it all. He said: "It is a positive thing that owners love their dogs enough to make light of bad behaviour at times, and can look back and laugh at their mischievous antics. However, it is important to note that dogs may in fact be expressing apprehension and fear, and not have been misbehaving in the first instance, just doing what comes naturally. People should also recognise the subtle behaviourial signs that indicate stress or an underlying health issue." 

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